A second domain concentrates on writing media histories. I use the plural in order to indicate that different media histories can be written, ranging from histories of media techniques to histories of mentalities. Of special interest, in my view, is a type of history which concentrates on changes evoked by the advent of a new medium in the private, as well as in the public sphere. Another important research area may be designated as a cultural history of media. Here research would concentrate upon the co-evolution of media and communication, the emergence of macro forms of communication such as literature, journalism, public relations and advertising, the rise of new genres, e.g., together with the development of the internet such as chats, blogs, twitter, social networks, video platforms (You- Tube), etc., or forms of canonization. In this area single media offers are analyzed from a theoretical perspective of difference, i.e., in an interdisciplinary manner. In my view, this is the framework where literary studies ought to be located. Literary texts as special media offers produced and treated by a special social system, namely the literary system, play a specific role compared to all other media offers with regard to all relevant perspectives. Their production, distribution, reception, and postprocessing on the one hand differs from that of other media offers, on the other hand it has to be redefined with the advent of any new media system. Print, radio, television, or the internet have changed the material, communicative, and emotional conditions of all individual and social processes in which literary phenomena play a role. New genres such as computer poetry arise (see, e.g., Block, Heibach, Wenz; Hartling), literary texts are stored on and retrieved from the internet, literary phenomena have to compete with computer games, and there is the option to publish literary texts on the internet, etc.