"Creative Media Between invention and critique, or what’s still at stake in performativity" - Sarah Kember & Joanna Zylinska
Central issue: Augmentation of mediated interrelations (both human/human and human/non-human) due to technological advancements.
“Mediation, we suggest, is all-encompassing and indivisible. This is why ‘we’ have never been separate from ‘it’. Yet even if this indeed is the case (…) our relationality and our entanglement with other human and non-human entities continues to intensify with the ever more corporeal, ever more intimate dispersal of media and technologies into our biological and social lives. Mediation therefore becomes for us a key trope for understanding and articulating our being in the technological world, our emergence and ways of intra-acting with it, but also the acts and processes of temporarily stabilising the world into media, agents, relations and networks.” (SK&JZ, p.2)
In other words, any bit of language, any code, or any set of meaningful practices has the potential to enact effects in the world, (…). Performativity is an empowering concept, politically and artistically, because it not only explains how norms take place but also shows that change and invention are always possible. ‘Performative repetitions with a difference’ enable a gradual shift within the ideas, practices and values even when we are functioning within the most constraining and oppressive socio-cultural formations (…). (SK&JZ, p.3)
 “…that reiterative power of discourse to produce the phenomena that it regulates and constrains.”
(Judith Butler, Bodies that matter: on the discursive limits of “sex”,1993, p.2; also cited in: Stuart Hall, Who needs ‘identity’? in (ed. du Gay, Evans & Redman) Identity: A reader, 2000, p.28)